4G Mixa sparkling drink
The Client
Arrow Juice
The Project Scope
Package design
Branding
The Challenge
Create 4 options of branding and packaging for Arrow Juice, a company in Saudi Arabia, who is launching a new sparkling drink called 4G.
The target audience is 17-25 year old, high-end, sociable, and trendy consumers. They’re most interested in a drink that is refreshing, has an energy boost, but isn’t artificial.
Target Audience
Fresh Simplicity
-Simple ingredients-positive consumer perception
-Tangible benefits without negative connotation
-NOT addictive, unhealthy, overtly energizing
-Macro ingredient shots
-Key into simplicity
-Crisp
-Clean, modern
-Sans serif
-Bright, refreshing
-Organic, fresh colors
Notes on Opportunities
Elements
Typography
Color
Initial sketch
Fresh Simplicity
Neon Energy
-Energy drinks don’t have to be artificial
-Electric in a fresh, fun way
-Geometric, bold
-Rounded flat shapes
-Gradients
-Illustrative images
-Clean, simple
-Contrast the busy background
-Vivid color in pattern/gradients
-White/neutral text to contrast
Notes to Challenge the Ask
Elements
Typography
Color
Initial sketch
Neon Energy
Honest Refreshment
-No harmful ingredients
-Refreshing, good taste
-Photorealistic ingredients
-Upfront, friendly, clean
-Hero fruit image
-Decorative sans serif
-Modern
-Bright white
-Pops of vibrant color from ingredients
Notes From the Consumer
Elements
Typography
Color
Initial sketch
Honest Refreshment
Deep impact
-Black matte color with gold/ silver/ red printing
-Powerful design, but not an energy drink- “gentle booster”
-Large geometric elements
-Typically centered on the product
-Sans serif that is the star of the show
-Large, bold
-Black matte
-Bright red to bring energy
-Bits of shine/matte and metallic texture
Notes From the Client
Elements
Typography
Color
Initial sketch
