Essentials
The Client
P&G and Sterling
The Project Scope
Brand design
UX design
Package design
The Challenge
Create a brand for a mid-tier paper towel with packaging and direct-to-consumer website and mobile interface while keeping in mind the consumer demographic and design territory charged by the client.
Demographics for target market
Insight:
Our Household Hero isn’t shy, so we shouldn’t be shy either! Let’s reflect the vibrancy of her full life (and full household!) to show her that we’re ready to meet her where she’s at with value she can rely on.
Client assigned sketch
Client enjoyed color usage, patterning, typeface of this sketch. Moving forward, those are the aspects of the sketch that I wanted to retain and expand.
Pattern exploration
Exploration
Exploration of color vibrance, geometric shapes, and typeface that reflects the assigned design territory.
Packaging and logo iterations
Logo
Focus on simplicity, vibrancy, pattern built out of the type
Draft of DTC homepage and purchasing page
Package and shipper
Homepage
Purchasing page
Mobile homepage and purchasing page