Food Empowerment Project
The Client
Food Empowerment Project Organization
The Project Scope
Brand design
Print design
UX design
Stop motion design
The Challenge
Create brand refresh for the client, refocus their cause, and create a strategy for their fast-food awareness campaign. Deliverables include logo transformation, website rebrand, and advertisements for social media and print posters.
Refocus
The client wanted to refocus their mission to fast-food awareness and offering healthy alternatives to those in low-income areas. This focus on one mission gave the organization much more strength and opportunity for greater impact for their cause.
Rebrand
Updating the brand style helped strengthen their mission and brought more professionalism to their cause through style consistency. It focused on their mission of providing awareness of unhealthy food as well as providing resources for how to obtain healthier foods.
Logo update process
Website Content Layout
Original FEP homepage
Original FEP donation page
Rebrand FEP homepage
Rebrand FEP donation page
Fast-Food Awareness Campaign
The Food Empowerment Project is also about empowering others by educating them about how what they eat
impacts their body and mind. This campaign provides visuals that demand attention while offering information
about the dangerous chemicals in common fast-food.
Fast-food campaign Instagram advertisement
Food Empowerment Project food truck
