Cincinnati Fear Esports Team
The Client
Gameday Sports
The Project Scope
Brand Marketing
The Challenge
Lead an interdisciplinary team of designers, marketers, and interactive designers to create a launch campaign for the esports team Cincinnati Fear sponsored by Gameday Sports. Deliverables was a fully complete brand strategy pitch including research, messaging, style through various social media content and event design. The goal was to grow an active community and keep them engaged.
Research
The driving force behind our campaign is built upon the fact that everyone from Cincinnati always asks where you’ve gone to high school as one of the first things anyone asks. We wanted to embody this loyalty through high school by playing off of the high school rivalry and spirit.
Our research consisted of reaching out to highschoolers, highschool esport coaches, looking into existing esports teams and how sports teams can launch.
Why Highschool?
Easy Communication
Takes Advantage of Regionality
Not Currently Targeted
Expanding Audience
Style
Logos, colors, and type were provided by client. My task was to provide visual direction on style for the content of Cincy Fear.
Rivalry
Classic sports team style
Highschool team hype
Snapchat filters at highschool sports games for brand awareness and encouraging highschool rivalry and spirit
Cincy Fear booth set up at tailgate at a highschool to build awareness and building fanbase
Merch hat
Merch sweatshirt
Merch tshirt
Instagram social media content for followers to get involved, be a part of the community, be a part of their school spirit
LAN tournament with Cincy Fear and opposing team
